Team von Homburger
Homburger hat PureGym in Bezug auf alle schweizerischen rechtlichen Aspekte der oben erwähnten Finanzierungstransaktion beraten. Das Homburger Team wurde von Partner Jürg Frick (Finanzierungen und Anlageprodukte) geleitet und umfasste Associate Stefan Bindschedler (Finanzierungen und Anlageprodukte) sowie Partner Stefan Oesterhelt (Steuern).
Über PureGym
PureGym beschreibt sich wie folgt auf der Website:
Founded in 2008, PureGym is the UK’s leading gym chain and a pioneer of the low cost, high quality fitness experience. It operates over 260 gyms in the UK with more than 1.1 million members. The Company has a customer centric proposition, offering affordable 24/7 gym access with flexible membership.
On 14 January 2020, PureGym completed the acquisition of Fitness World Group, the largest gym and fitness provider in Denmark, with a growing presence in both Switzerland and Poland. Fitness World has a similar business model to PureGym, characterised by affordable and flexible gym memberships with no fixed term contracts and extended opening hours, making the combination a good strategic fit. The combined business is now the second largest gym and fitness operator in Europe, with approximately 1.7 million members at the end of 2019 and over 500 sites across the UK, Denmark, Switzerland and Poland.
